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Complex advertising on the facade of “Dytiacha Planeta”, Kyiv

The advantage of the large glass facades is a large amount of light – Open Space, which serves as an additional marketing tool for attracting potential customers. A big mistake is the “deaf” sticking of such facades. The advantages of a glass facade were used by its branding with a cutter film. Completed the concept with the help of a large main signboard with the big volume letters.